NVIDIA Intro to Business Case Study | Reader’s Theater Format | Econ 101

This NVIDIA Intro to Business Case Study in Reader’s Theater format will challenge your business, marketing, or entrepreneurship class to analyze NVIDIA’s rise from a $40,000 startup to a $1 trillion AI titan. Tired of dry expository text? This engaging narrative hooks high school students while unpacking key business and economics concepts through NVIDIA’s real-world journey. Follow Jensen Huang as he bets on graphics chips with the RIVA 128, pivots to CUDA for AI, and transforms gaming and tech. Spanning 10 acts, the script highlights pivotal moments tied to 10 concepts (see script summary below), featuring 9 characters like Jensen, co-founder Chris Malachowsky, and software lead Dwight Diercks.

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What's included?

1) Teacher's Guide & Answer Key

• Standards Alignment (CCSS, NCSS, NCSEE, NCHS, CEE)
• Teacher Tips for use as RT
• Answer Keys for all worksheet sections
• Themes & Discussion Question Prompts
• Format: MSWORD DOC (9 pages)

2) Readers Theater Script

• ~9 Characters, 3000 words,
• Format: Google Doc (11 pages) (Can be downloaded to PDF, etc)

3) Script Worksheet

• 10 Vocabulary Words
• 10 Short-Answer Questions: Comprehension and recall questions based solely on the script.
• 3 Primary Source Exploration: Students must connect concepts in the script with outside sources (links to primary source text provided).
• Fact vs. Fiction: Identifying whether script details are fact or fictional narrative elements within the script.
• 10 Business Concepts in the Case Study: 10 Questions that explore how the story demonstrates key business concepts and application of them in students' lives.
• Format: Google Slides (32 Slides) (Can be downloaded to PDF, etc)

Teaching Tips for Using the Script:

• For More Students: Main character can be read by multiple students.
• For Less Students: Minor characters can be read by just one student.
• This script should take about ~25 minutes and depending on your classroom's level it may be suitable for other grade levels.
• An extra ~25 minutes for prep, discussion, vocabulary or short answer comprehension questions should also be planned.
• The included primary source exploration and business concept questions can be assigned for homework.

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Script Summary:

(Note: Each act covers an important business/entrepreneurship concept)

Act 1: Scarcity and Choice

In 1993, Jensen picks graphics chips with $40,000 over other tech; in 1997, he focuses on gaming GPUs—both show resource trade-offs shaping NVIDIA’s path.

Act 2: Supply and Demand

In 1997, RIVA 128 demand soars but supply lags; by 2023, AI spikes H100 demand—NVIDIA scales supply to meet market hunger.

Act 3: Entrepreneurial Mindset

Jensen’s 1993 vision redefines gaming; in 2012, he pushes CUDA for AI—grit drives NVIDIA’s leaps.

Act 4: Business Idea Generation

In 1993, Jensen pitches a 3D graphics chip; in 2012, CUDA pivots to AI—bold ideas fuel NVIDIA’s growth.

Act 5: Market Research

In 1996, Jensen studies gamers’ visual woes; in 2012, AI lab trends emerge—data guides NVIDIA’s wins.

Act 6: Business Planning

In 1999, Jensen plans gaming dominance with GeForce; in 2023, H100s target AI—plans turn vision into action.

Act 7: Marketing and Sales

In 1999, GeForce targets gamers; in 2023, H100s sell to tech giants—hype drives NVIDIA’s success.

Act 8: Financial Management

In 1993, Jensen stretches $40,000; in 1999, IPO funds AI—cash savvy builds NVIDIA’s empire.

Act 9: Macroeconomic Concepts

In 2021, chip shortages hit; in 2023, trade tensions loom—macro forces test NVIDIA’s resilience.

Act 10: Personal Finance

In 1993, Jensen risks $40,000; by 2023, stock hits $1 trillion—personal stakes soar.